1300 820 578 ask@askcoaching.com.au
Andrew Sherman

Andrew Sherman

Founder & Coach

I believe in this time of accelerated change the curiosity to ask questions is one of the most valuable resources we have to learn and grow. 

Welcome to Ask Coaching! I am the founder and principal coach. Before becoming an executive coach, I spent over two decades in leadership roles in marketing services organisations starting out in the UK at Bartle Bogle Hegarty, moving on to become a founding media director of M&C Saatchi, and later joining Publicis Groupe in Australia.

My coaching practice is strongly influenced by my marketing services background and over a decade spent leading the operations of a media planning and buying company. My own experience has created a strong desire to help clients thrive in these complex and uncertain times through executive and team coaching.

This drive comes from understanding first-hand the pressures you are under to deliver results, while having to think about how to navigate the future. It also comes at a time when you are under greater scrutiny in your leadership approach.

In response, I want to develop more intentional leaders who are deliberate and purposeful in how they go about leading, and are not just focused on what they want to achieve. As a more intentional leader you will have greater self-knowledge to understand how your purpose, values and beliefs influence how you go about delivering results. It is a process that will helps you explore the blind spots, emotional triggers and the assumptions that influence your performance.

To help you get more meaningful results from coaching, I will bring an evidence-based practice by using proven tools and theoretical approaches, and also through the practical experience I can bring to partner with you on real-time business and leadership challenges. Most importantly, I will be there to help facilitate deliberate action throughout the coaching process.

As an executive coach, I have an inside-out way of working that explores the personal drivers that will help you to be more intentional in your leadership. It is a systemic approach that explores your internal and external world for the interferences and the enablers that support you in achieving work-related goals.

In delivering this service proposition, I work with established leaders, future leaders and high-potential teams to achieve results, offering executive coaching, leadership development and team coaching programs.

Some of the possible benefits of my inside-out approach to coaching include heightened self-knowledge, greater sense of purpose, improved interpersonal effectiveness, better teamwork, more informed decision-making, problem-solving and increased productivity. Overall an inside-out approach will help strengthen your emotional intelligence, which is a key indicator of high-performing leaders.

If you are looking for executive coaching, leadership development or want to enhance team performance, please get in touch.



I coach leaders in their professional development, while partnering with them on real-time leadership challenges.



I coach future leaders on the being and doing of leadership to help them develop a more intentional approach.



I coach each individual in a team, alongside the interpersonal, team and stakeholder dynamics that influence performance.
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